The Whoopie pie seeping the nation!
According to MICHELINE MAYNARD:
Whoopie pies have been on the rise for several years, and nobody can pinpoint the reason they finally broke into the national consciousness. But the snacks evoke a more homespun era that seems to provide some comfort amid the economic gloom. “Pure edible nostalgia,” the Williams-Sonoma catalog calls them.
How the cookies traveled to Maine is a mystery, however. One theory holds that whoopie pies were brought north during the Great Depression through the Yummy Book, a recipe pamphlet first published in 1930 by Durkee-Mower, the Massachusetts company that makes Fluff.